For this project, Arvinyl Laminates wanted to create an entirely new website design and to add a working CMS (Content Management System). The website needed to have a clear path to the information that prospective customers would be looking for.  A secondary goal was to make the site user-friendly for the Arvinyl marketing team to enable them to easily make future content changes.

Skyhound utilized the WordPress platform but custom coded several WordPress plugins for this project.  This allowed the marketing team to easily update areas of the website that change often. WordPress administration is generally pretty easy to use, but our goal with the custom plugin coding was to make it even simpler.

This project includes dozens of informational and vertical landing pages, an active blog section, and a custom coded Design Center. This feature integrates with an “Add to Quote” option. Other lead generation options include multiple Call To Action response forms as well as a Click to Call Me feature making it easy for customer communication.

Skyhound also custom created a secure sales and management portal for Arvinyl which allows management and employees to share documents and company news.  The system records all digital downloads and login data for tracking purposes and allows Arvinyl to easily communicate new sales information and goals with nationwide employees.